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Next Gen Personal Finance


Jul 19, 2016

Veronica Dangerfield has dedicated her life to bringing financial literacy workshops to underserved communities through her work at Patelco Credit Union in northern California. Her workshops educate foster, low-income and other high-risk youth as well as young mothers on the basics of personal finance. Visa recognized her work as an Innovative Educator and described her approach in this way: "Using her background as a comedian to connect with the clients of Brighter Beginnings, Dangerfield jumps right in to help those who are attending the program's financial literacy workshops get comfortable talking about a difficult topic. "Because of lack of banking knowledge and bad experiences, people feel shame when talking about their personal finances," says Dangerfield, who also works at Patelco Credit Union as Marketing Manager and a financial literacy educator and mentor. "Money problems breed hopelessness. In my workshops, the main goal is to make people feel validated, regardless of their financial pasts. The key is to make it relevant, memorable and fun." Her passion and enthusiasm to serve others comes across frequently during our wide-ranging conversation which includes her take on how to make personal finance engaging for young people, the importance of bringing happiness (spoiler alert: think birthday cakes) to a emotion-laden topic like money and how she stays current in the field. Enjoy!